Logo directions · three to test, pick one

Each mark tells the same story a different way

Digital Mapema

Digital Mapema

A · The nest

The weaver bird builds a safe home in plain sight. Warm and protective, and it links straight to the bird character.

Test: do children read it as a nest, or as an egg or a ball?

Digital Mapema

Digital Mapema

B · Speak at sunrise

A speech bubble with the early sun inside: speak up, early. It carries the code line on its own, even without words.

Test: does it read as talking to someone, or as a chat app?

digital

mapema

digital

mapema

C · The word leads

The Kiswahili word does the work, with a small bubble beside it. The most flexible option and the easiest to keep separate from any other brand.

Test: is it memorable with no picture, for children who cannot read yet?