Logo directions · three to test, pick one
Digital Mapema
Digital Mapema
A · The nest
The weaver bird builds a safe home in plain sight. Warm and protective, and it links straight to the bird character.
Test: do children read it as a nest, or as an egg or a ball?
Digital Mapema
Digital Mapema
B · Speak at sunrise
A speech bubble with the early sun inside: speak up, early. It carries the code line on its own, even without words.
Test: does it read as talking to someone, or as a chat app?
digital
mapema
digital
mapema
C · The word leads
The Kiswahili word does the work, with a small bubble beside it. The most flexible option and the easiest to keep separate from any other brand.
Test: is it memorable with no picture, for children who cannot read yet?