Digital Mapema · brand direction v1 · for testing
Speak up early.
The brand idea
Mapema means early. We start early, and we tell early. Every Kenyan child gets an early start on staying safe online, with a trusted adult beside them.
Layer 1 · for adults
Digital Mapema
The programme brand for caregivers, teachers, funders and the regulator. It carries trust, evidence and independent governance.
Layer 2 · for children
The characters
A weaver bird and a hero co-designed with children. Children remember them, not the programme name.
Layer 3 · for everyone
The code: Sema mapema
One line that closes every episode, lesson, family message and radio segment. It is the primary outcome in two words.
Children
Brave, playful, warm
Caregivers
Respectful, practical, short
Teachers
Ready to use, clear
Partners
Evidence-led, neutral
Never
Padlocks, hackers, fear, stranger danger, party colours